CONTENT AGENCY: CNX
PLAYOUT: DIGITAL (INSTAGRAM - VOGUE)
BRIEF: Reebok approached high end designers to re-design and innovate their classic white sneakers as a global campaign, in their respective creative styles.
ROLE: CREATIVE PRODUCER CNX
CONCEPT + SCRIPTING + CREATIVE EXECUTION
This video was a part of an international campaign initiated by Reebok, where they collaborate with various artists to redesign their classic sneaker – Reebok Club C. For this video they worked with designer Nikhil Thampi, who hand-painted the shoe in gold and silver in his signature metallic and futuristic style. The design is understated yet bold just like the muse Shahid Kapoor. Nikhil found the right inspiration in Shahid Kapoor’s fresh, boyish and modern style.
The designer duo Gauri and Nainika, who made a simple, yet chic design inspired by the ballet. The tulle used in the shoe represented the beauty and femininity of their muse Malika Arora.
designer duo Shivan and Narresh, who made a classic design with a dash of eclecticism. They played with the sole of the shoe to make it edgy and street style just like their muse – Varun Dhawan.
VOGUE ⨉ REEBOK ⨉ NISHKA LULLA
Designer Nishka Lulla, who used clouds in her design to signify essence, movement and a free spirit that always soars high, just like Katrina Kaif, her muse.
4 - BRANDED FILM
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